One of the parts of my job that I enjoy is making follow-up calls to our customers after we are done with their project. The reason for these calls is just to confirm that everything went well and the customer is totally happy with their building. We are constantly impressed with how much better for our business a satisfied customer is than any advertising we might try.
So, recently, I was following up with some recent customers and I realized that many of the conversations I have during these calls have some guilt in them.
Guilt? Yes, guilt.
The conversation would start with me asking about their building and how the install process went. I noticed that often the customer would answer something like, “We love the building. Everything went well with the install.”
Then, with just a touch of guilt in their voice, they would say something like, “I just need to get the time to fill it up.” or “I just need to get around to organizing it.” or “I am waiting for a nice weekend to landscape around it.”
I had never really thought of it before that when we are done with the building, our customer’s work has just begun.
On the bright side, it’s not like a mini storage that will be charging you rent whether you are using the building or not, so relax. It is, after all, summer. Maybe this would be a good weekend for fishing or golf or the ever popular sitting on the back porch drinking an ice tea. That barn isn’t going anywhere, you can fill it up later.